Global digital camera shipment volume topped over 100 million units in 2007. Later in 2010, the shipment volume peaked after branded vendors initiated aggressive price promotions with diverse product portfolios in place, reaching about 130 million units. In 2011, dwindling consumer demands resulted from the high penetration in the European and US markets caused the global market volume to fall. Beginning in 2012, affected by the replacement effect of smartphones, the worldwide digital camera market volume was reduced by 20%, especially in the entry-level and mid-range segments.

In 2013 the decline in the abovementioned market segments continued and shipment volume of major digital camera brands slipped by over 30%. According to MIC (Market Intelligence & Consulting Institute), global digital camera shipment volume was estimated at about 66.7 million units in 2013, down 35.5% compared to 2012. Looking ahead to 2014, with an uncertain global economic outlook and the continued effect of smartphones on sales of digital cameras, digital camera brands have been cautious about rolling out new models. Nevertheless, the decline of global digital camera industry is expected to become modest in 2014, with shipment volume reaching about 54.3 million units, down 18.5% compared to 2013.

Worldwide Digital Camera Shipment Volume, 2010 – 2014

Source: MIC, January 2014

To see more about this report, please visit: Worldwide Digital Camera Market Outlook, 2014 and Beyond.

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About MIC

Market Intelligence & Consulting Institute (MIC), based in Taipei, Taiwan, was founded in 1987. MIC is Taiwan's premier IT industry research and consulting firm providing intelligence, in-depth analysis, and strategic consulting services on global IT product and technology trends, focusing on markets and industries in Asia-Pacific. MIC is part of the Institute for Information Industry. https://mic.iii.org.tw/english